Home Our news If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons. Year All years 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 Type All types News Thunk Clear filters Aug 2023 Thunk Read more She’s a Barbie girl, in a PRy world Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our... Jun 2023 Thunk Read more Likability is dead A short history of cancel culture and how brands can avoid it. Jun 2023 Thunk Read more The Digital Day dilemma: Are we all liars now? I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that... Apr 2023 Thunk Read more Secrets and buys How leveraging behavioural science can boost campaigns. Mar 2023 Thunk Read more Consider yourself considered How thoughtful marketing can make a big impact. Feb 2023 Thunk Read more Show your data some love In these straitened times, with inflation still above 10%, every individual and every organisation... Jan 2023 Thunk Read more How AI is already changing the game Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to... Dec 2022 Thunk Read more Did your company culture die in the pandemic? I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to... Nov 2022 Thunk Read more Adapt or die: the female guide to surviving a crisis Our Mood of the Nation report was a snapshot of a country in crisis: 89% of people living in... Oct 2022 Thunk Read more Comparative advertising: A knockout blow to the competition or self-inflicted wound? Every so often we’re treated to the advertising equivalent of sporting trash talk, when brands go... Sep 2022 Thunk Read more Creativity isn’t an optional extra Advertising has long been thought of as the canary in the coal mine. Aug 2022 Thunk Read more Unconscious gender biases Before we’re even born, gender impacts the way we are perceived and treated. FirstPrevious 12345NextLast Ready to work with us? New business Careers
