Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Apr 2024

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The dark side of data

The soft boundary that protects our privacy online is constantly being moved and reprogrammed to...

Mar 2024

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International Women's Day - #InspiringDelusion?

Stop the presses, women of the UK! It’s official. The British public have spoken, and apparently,...

Feb 2024

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ZAG Marketing Conference 2024: Generosity in a time of greed

Are social media and unethical politics eroding our values? Have we lost our way a little after...

Jan 2024

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Ins and Outs for 2024

If you spent any time on TikTok or Instagram during the Christmas and New Year period (guilty),...

Dec 2023

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A time for generosity?

As the year draws to a close we find ourselves looking back and peering forward.

Nov 2023

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Watch your tone, B2B brands

Chillin’. I was on the way home from a wedding in Glasgow and a word caught my eye. Instead of an...

Oct 2023

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Do internships really create new opportunities?

The moment I saw the opportunity to work as an intern to represent underrepresented minorities for...

Aug 2023

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Have we put a pause on play?

Let’s start by rewinding to when I started my career. We are talking about the time when you still...

Aug 2023

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She’s a Barbie girl, in a PRy world

Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our...

Jun 2023

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Likability is dead

A short history of cancel culture and how brands can avoid it.

Jun 2023

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The Digital Day dilemma: Are we all liars now?

I'm convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that...

Apr 2023

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Secrets and buys

How leveraging behavioural science can boost campaigns.

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