Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Mar 2023

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Consider yourself considered

How thoughtful marketing can make a big impact.

Feb 2023

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Show your data some love

In these straitened times, with inflation still above 10%, every individual and every organisation...

Jan 2023

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Poster of various cartoon robots marching, with the tagline "I'm coming for your job"

How AI is already changing the game

Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to...

Dec 2022

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Man standing with arms raised to the sky on the rock edge overlooking the ocean

Did your company culture die in the pandemic?

I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to...

Nov 2022

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Adapt or die: the female guide to surviving a crisis

Our Mood of the Nation report was a snapshot of a country in crisis: 89% of people living in...

Oct 2022

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Comparative advertising: A knockout blow to the competition or self-inflicted wound?

Every so often we’re treated to the advertising equivalent of sporting trash talk, when brands go...

Sep 2022

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Creativity isn’t an optional extra

Advertising has long been thought of as the canary in the coal mine. 

Aug 2022

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Unconscious gender biases

Before we’re even born, gender impacts the way we are perceived and treated. 

Jul 2022

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She sells Seychelles?

The Seychelles Diaries: Marketing a bucket list destination.

Jun 2022

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Banner held up on cardboard, with message written on it "Fight today for a better tomorrow""

Keeping it (virtually) real

All hail the video call. These were a lifesaver when we were squirrelled away working from home...

May 2022

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Digital Day 2023: The Seeds of Revolution?

I'm just back from Digital Day 2022, an event by the Marketing Society Scotland, and it has me even...

Apr 2022

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Red Envelope

Standing the test of time

Why email marketing isn’t dead and never has been.

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