Ali Liddy

Associate Director | Union Connect

I've spent 17 years working in creative and communication agencies and there is no place I would rather be. From dressing Olympic swimmers in kilts made from National Lottery tickets to helping Edinburgh shine during blockbuster movie premieres like Trainspotting 2 and The Avengers, I love being able to craft stories that resonate with audiences. 

Having graduated with an MA in history from the University of Edinburgh and unsure of my next career step, a chance encounter led to an assistant role in a direct marketing agency, working on Burger King, Highland Spring and VisitScotland. I was hooked. Since then I've worked with brilliant, talented people on some amazing campaigns for the likes of EasyJet, De Vere Group, BAFTA Scotland, Mackies and Ian Macleod Distillers. 

I joined Union Connect in 2019, and now I'm joint lead of the agency's partnership, communications and experiential arm. I love the diversity, pace and new challenges each day brings. Whether it's spearheading a strategic partnership and field campaign for The Scottish Government, driving positive societal change or orchestrating high-octane immersive music festival activations for schuh, I'm passionate about making an impact that resonates with both hearts and minds. Let's craft stories and experiences that leave a lasting imprint.