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The Union and NU Media secure place on Scottish Executive roster

The Union and NU Media secure place on Scottish Executive roster The Union has been successful in securing its place on the Scottish Executive creative agency roster after … web division, Nu Media, was also successful in winning a place on the web agency roster for the Scottish Executive …

The power of marketing to change the world

… bias and make the world a more accepting (and sassier) place.  Featured image … reason why I personally ventured into Adland in the first place.  The Ad Council’s ‘love has no labels’ … and improving bias is not only making the world a better place, but it’s also good for business. More progressive …

ZAG Marketing Conference 2024: Generosity in a time of greed

… up. (Also, I was on holiday when last year’s ZAG took place, so I wasn’t going to miss out twice!)  In the … to me, when the world felt like a very scary and unfamiliar place.   My parents were shielding, 150 miles away, and … and while right now the world might feel a dark and chaotic place, kindness and hope are still there to be found.  …

Union appointed to three Scottish Government marketing frameworks

… The Union has been successful in gaining a place on three of the new Scottish Government marketing … The Union , commented on the success. “Clearly gaining a place on the rosters is massively important for any agency … said, “This is the first time Union Direct has gained a place on a roster in its own right. Our team is very …

Union wins big at 2023 Marketing Star Awards

… Scottish National Blood Transfusion Service, and Ten Hill Place Hotel. All parts of the Union Group were involved; … Transfusion Service for marketing in Society, and Ten Hill Place Hotel for Retail and Hospitality. …

The great cycle of mediocrity

… did our joy go? What happened along the way? “The place where our first creative ideas go to die is the place that should be most open to them—school. Studies … Of course, it shouldn’t be in the mix in the first place but deep down we expect the client (not in every case) …

Show your data some love

… (or supporter/donor/member data as applicable) is the first place to look to answer this question.  But don’t just … records? Is your data consolidated together into one place so you can understand their combined online and …

Brand Purpose without substance serves no purpose at all

… Gone are the days (if they ever existed in the first place) when price and product quality were the sole … opportunities for differentiation in an overcrowded market place; even allowing challenger brands the ability to …

Let's put accessibility at the heart of everything we do!

… might be holding a toddler in another arm while trying to place an order on a website.  Accessibility is … led by passionate teams or individual employees are taking place in 48% of companies.  Thinking about …

Ins and Outs for 2024

… offering on-site experiences or IKEA allowing you to place furniture in your own space virtually before you buy, … of overly formal language and bureaucratic jargon, in its place is clearer, more concise, and audience-friendly …