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Have we put a pause on play?

… daydream-like) state. This is when our brain allows us to connect the unconnectable, resulting in weird and wonderful … bringing us back to reality and not allowing our brain to connect things that don’t make immediate sense.  So … Sheryl Thompson - Creative Director, Union Direct

Brand collaboration: True connection stands the test of time

… comes into play. Take  Nature Scot for example, Union Connect have helped them find influencers and content … know one The Union group is built on partnership and collaboration, …

It's a match?

… One of the things I love most about working at The Union is being surrounded by like-minded people.  … it with our Thunkers. Let us know what you think at thunk@union.co.uk , or sound off in the comments.   Aisling Cotter, Senior Account Manager, Union Connect * …

Will the new rules on Gender Stereotyping make us more creative?

… Stereotyping make us more creative? Union Client Services Director, Louise Killough, ponders the … This targeting approach results in lost opportunities to connect meaningfully with consumers.” We’ve recently …

The Main event

… a mosh pit soon!   Keri Wyatt, Account Director Union Connect - the partnership, experiential events  and communication arm of the Union.   (1) Baumeister, R. F., & Leary, M. R. (1995)  …

The Taylor Swift phenomenon

… fans engaged and craving more. Her music and lyrics truly connect with her audience.  She thinks things through to … Catriona Rist - Account Director, The Union

Step into the Future

… Suzy Adam - Account Manager, Union Connect