Changing more than nappies

We revolutionised the way that the Scottish Government communicated with parents by changing their approach from being one of telling mums and dads what to do, to actually providing real, relevant, in-the-moment help in their day-to-day lives. We created a club where mums, dads and carers could find helpful tips and ideas to guide them through the journey of pregnancy and the early years to teenage mental health and beyond. We called it Parent Club and its membership spans the length and breadth of the country. It's free and there's no dress code either. This peer-to-peer approach is designed to help parents, grandparents and carers make those bigger changes themselves as a result.