Paradise revisited

In 2006 The Seychelles Tourism Board asked us to refresh the nation’s marketing, including a brand identity re-design. Key was the need to involve the local hospitality trade and make sure that all arms of Government were co-ordinated and on-side. We ran a 12-month process, which involved trade workshops and updates, which culminated in a new identity – the ‘freedom bird’. It encapsulated the tropical vibrancy of Seychelles, as well as the emotion that an escape to paradise brings. 

In 2022 they knocked on our door once more. Digital channels had become critical for the brand, and we needed to simplify and enhance the identity to work at smaller sizes and online. Post-COVID, competition for visitors was intensifying with both Maldives and Mauritius performing strongly. The freedom board would need to soar higher than ever.