There’s been a murder

The challenge was to create a simple but visually striking campaign that shook the apathy out of a cynical audience and help reposition STV’s Taggart, a long-running television institution, as the granddaddy of all police shows. We gave the promotional campaign added welly by making every Glasgow street a potential crime scene, ramping up the tension and the scale to dramatic effect. Taggart was back. As credible and watchable as when it first aired in 1984.