The commercial first aired on 7 November and will continue throughout December, the key soup selling months. The 20" ad is part of a heavyweight national TV campaign and represents the largest ever TV advertising spend in the fresh soup sector.
The commercial opens on a close up of a fresh tomato that is then sliced in half. The half tomato then transforms into a bowl of delicious Baxters Fresh Mediterranean Tomato soup. The commercial closes with Audrey Baxter signing her name on the fresh soup pot and placing it in a fridge alongside the key Baxters Fresh Soup range. The campaign is supported by an outdoor and press campaign.
