Energy is an engine for UK growth and rising electricity demand, combined with the continued need for climate action, means it’s critically important that the UK consumer sees ScottishPower leading from the front with a bold investment plan focused on enhancing grid infrastructure and increasing renewable capacity.
As the UK’s only vertically integrated energy company, ScottishPower is spearheading the UK’s green energy transition right across the industry. From building the clean renewable power needed to reduce reliance on dirty, volatile fossil fuels, to rewiring the electricity grid for the future and supporting customers with clean technology in their homes and businesses, it’s involved in every aspect of building a better future, quicker.
‘Journey’ captures and brings to life the breadth of the business and how it is delivering for the communities it serves every single day, with the ultimate end goal of delivering a cleaner, more secure and affordable energy future.
The hero film, produced by Greenroom Films, centres on the unexpected journey a little green dodgem embarks on to help tell the story of how ScottishPower is positively touching upon lives every single day, from 100% green electricity generation, transported around the country and delivering for customers in their homes. The campaign features high-profile placements across the UK, including iconic out-of-home sites across London, cinemas, social, streaming and TV.
“ScottishPower’s uniquely holistic approach across renewable generation, electricity networks, and its customer business, gives the brand real credibility through every aspect of the energy industry.
"It’s a huge business that is building and delivering the critical infrastructure we all rely on every day, and it not only talks the talk on green energy - it’s one of the country’s biggest investors in clean tech - but does so whilst still serving millions of customers.
"Our role was to celebrate how that approach enables them to take us on a journey towards a better future, faster.”
Max MacBeath, Head of Strategy, The Union
“The dodgem is the perfect metaphor to showcase ScottishPower’s commitment to green energy and capture the journey they have been on for many years. Bringing to life a driverless dodgem was lots of fun, but not without its production challenges. We’re really pleased with the result and thank all our production partners, as well as our client for their boldness in backing this concept from the start.”
Euan Auld, Deputy Creative Director, The Union
“This is one of the most exciting times in the energy industry as we build and accelerate right across our business to help deliver on the UK’s Clean Power 2030 Mission.
"We’ve been doing this a long time, we’ve got a proud history being at the forefront of delivering clean, green renewable power for this country, connecting it up and transporting it to where it is needed, all the while investing in our service and compelling propositions for our retail customers.
"It’s a tall order to condense everything we do into a 60sec ad but the creative team at The Union has really brought it to life with the perfect balance between our story and history, our ambition and reputation for delivery, all with just the right injection of humour along the way.”
Julie Keough, ScottishPower Brand and Reputation Director
