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Lightbody Ventures Ltd have appointed creative agency Union Direct to support the launch of their new Bliss Crispy Mallow snack bar range.

The Bliss brand offers a range of better-for-you, tasty snack bars, and successfully launched Crispy Mallow UK-wide this summer in a number of retail outlets including Home Bargains and Iceland.  Union Direct, the strategic engagement agency within the Union group of companies, will work on developing a full promotional campaign for the new year featuring social, PR and experiential elements, with sampling events run through its sister agency, Union Connect.  

Bliss snacks

Union Direct will promote the Bliss Crispy Mallow range via experiential, PR, social and retailer engagement activity.

Commenting on the appointment, Mairi-Anne Maclennan, Design and Digital Lead at Lightbody Ventures, said: “We’re delighted to have Union Direct on board.  Their pitch clearly demonstrated that they really understood our target market and that they had all of the creativity and enthusiasm needed to help us engage our audience in what is a highly competitive market.”

Kirsten Korhonen, Group Account Director at Union Direct, said: “Work is already well underway in developing what will be a really disruptive, fun campaign, designed to create real cut through in social media – and of course, where it really counts, in-store.”

Having been in business for 23 years, Union Direct employs a variety of channels and strategies to engage its clients’ customers and prospects and is also able where appropriate to call upon the experience available within other parts of the Union group, such as Union Connect, who specialise in field and experiential marketing.  The agency works for a variety of B2B and B2C blue-chip clients including Scottish Widows, Halifax, Worldwide Cancer Research, The Scottish Government and Cigna Healthcare.

Union Direct is part of the Union group, the largest independent creative agency in Scotland. It is an Edinburgh-based integrated agency with particular expertise in driving action and one-to-one engagement. 

Lightbody Ventures develop exceptional products in the health and wellness biscuit and snack category. Besides working with established global brands to extend into this growing category, LBV have their own, ‘Bliss’ brand, which sells via major retailers throughout the UK.