10
Sep

NEW IDENTITY FOR WORLD SUICIDE PREVENTION DAY

The Union has developed a brand for World Suicide Prevention Day for SAMH, Scotland’s mental health charity. SAMH is calling on everyone in Scotland to work together to save lives. Every day in Scotland, an average of two people die by suicide. The 10th of September marks World Suicide Prevention Day, an opportunity to reflect on the role everyone can play in saving lives.

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10
Jun

PARTNERSHIP MARKETING IN A TURBULENT WORLD

Partnership Marketing is when two or more organisations, brands or bodies work together to reach their audiences with a message that creates mutually beneficial response. For example, Adidas, the German sportswear giant has set up a number of strategic partnerships to continue to reach its audiences as they change and become more eco-conscious, partnering with Parley for the Ocean to launch a range made from recycled plastic bottles and waste found in the sea.

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16
Oct

HOW CAN BRANDS TAP INTO THE WORLD OF THE LUMBERSEXUAL?

Lumbersexuals – a hybrid of lumberjack and metrosexual (think thirty-something chap in checked shirt with carefully groomed beard) are all around. We believe that the ‘lumberjack’ part of the hipster phenomenon taps into a kind of malaise – or anomie – brought about by alienation from the means of production (Marx). Hardly any of us actually make anything tangible at work any more – no loaves, candles or carriage wheels. Avoiding physical toil and perspiration used to be seen as an achievement, but that’s changed.

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