Union Direct have announced changes to their management team. Daniel Clare, who has been with the agency for over two years, has resigned to pursue new challenges in consultancy. Gus Chalmers, Client Services Director of the agency, has been promoted to Managing Director with immediate effect.
Ian McAteer, Chairman of Union Direct, said “We’re sorry to lose Daniel, and I wish him all the best. The good news is that he leaves the agency in great shape. The team he helped bring in are well placed to continue to build on the success we’ve had recently. I’m especially pleased that Gus has agreed to take on the leadership role as I know he will do an excellent job. Everyone who knows Gus knows he has impeccable DM credentials. Gus led the VisitScotland pitch and has demonstrated over the last few years his talent for developing strong client relationships and a sound commercial brain. I look forward to helping him build the business further.”
Gus Chalmers said “I’m delighted to take on this challenge at such an exciting time for the agency. We have a very strong team of people and things have been buzzing recently. The Union Group also gives us a great platform to deliver integrated solutions for clients. Our particular brand of creativity combined with highly targeted database solutions is more relevant than ever for clients.”