Intelligent Finance completed its launch when its website, http://www.if.com, went live on 30 November 2000. This new telenet service means customers now have the choice of conducting all their banking over e-mail, telephone and internet, whilst being able to access balance information on WAP mobiles. A television advertising campaign using Intelligent Finance’s signature music, by Fat Boy Slim, will spearhead the promotion of its complete offering. ICM Research, commissioned by Intelligent Finance and published at the end of November found that over 16.5 million adults in the UK would prefer to bank with a telenet bank (phone and internet), like Intelligent Finance, rather than an internet-only bank. This second stage of Intelligent Finance’s launch builds on the successful foundation delivered by its phone operation. Intelligent Finance is the Halifax’s new online banking brand – The Union was appointed to handle the marketing promotion for the new venture, which is led by Jim Spowart.