The Union has developed a new TV and press campaign to promote Standard Life Bank’s new flexible mortgage product, the Freestyle Mortgage. The new mortgage allows overpayments, payment holidays and has no hidden charges. The TV ad, shot in South Africa, was written by Simon Scott and art directed by Andrew Lindsay, Creative Directors at the agency. Standard Life Bank is a new venture by Europe’s leading life assurance business into the direct banking marketplace. Jim Spowart heads up the new bank, having joined from Direct Line Financial Services.