The Union has appointed Lisa King as Senior Planner in the agency’s Planning Department. Lisa has over 20 years’ experience in branding, customer loyalty, social marketing and behaviour change.
Lisa has sought to get under the skin of a diverse range of people: from young knife carriers in Glasgow, to shortbread biscuit eaters and Bollywood film fans. She began her career as a junior account handler for recruitment marketing consultancy TMP Worldwide, before discovering a passion for insight in their in-house research team. Time spent at market research agencies in London and Edinburgh saw her working across many sectors, and included clients such as VisitScotland, Quality Meat Scotland, The Army, the Home Office, NatWest, Scottish Government and Highland Spring.
After a period at Kantar as Senior Associate Director, a move client-side saw her immersing herself in the international world of whisky and spirits with Edrington, working on The Macallan and The Famous Grouse. This was followed by several years in the pensions and life insurance sector with Royal London.
Lisa says “I’ve been immensely fortunate in my career doing work I love with some great brands and getting my head around some fantastic business and marketing challenges. I’ve spent all of my professional life working alongside marketers, so a move into agency planning felt like the natural next step. I’ve got a lot to live up to with a multi award-winning agency such as The Union and an excellent Planning team but I’m confident that my experience and expertise in business, insight and branding will complement what they do and bring benefit to their clients.”
Lisa King is confident that her experience and expertise will bring benefit to The Union’s clients.
Ian McAteer, Chairman and Managing Director, said: “We already have a great planning culture at The Union with a team of high-calibre planners, as evidenced by our recent success at the Marketing Society Star Awards, and now with Lisa’s energy and drive we are looking forward to raising the bar ever higher.”