A team from the agency recently returned from a familiarisation trip and are now busy implementing the first of several projects. Ian McAteer, The Union's MD, said: "This is a very unusual project for an agency based in Edinburgh. I do have contacts in the Seychelles, but was very surprised when the opportunity to help came up. Tourism is the Seychelles' major source of income, so you realise how important effective marketing is to the country. Seychelles is a genuine paradise, completely unspoilt, however it suffers from a lack of awareness and marketing clout."
Union appointed by Seychelles Tourism Authority
The Union have been appointed to help the Seychelles with their tourism marketing in major European markets: Germany, France, Italy and the UK. The brief will cover advertising and travel agent programmes.
Posted
June 1 2001
