The Union’s specialist digital division has launched (or relaunched) no less than 14 websites. This represents a 20% growth in revenues in 2024, as well as an expansion into larger digital transformation projects for clients.
An example of a project at scale is the Traffic Scotland website which was awarded a Silver at the 2023 Marketing Star Awards. With a large volume of data feeds and integrations, complex mapping and filtering, and the top level of DSSS accreditation required, the two-year project was a significant challenge.
The new sites include a major project for the Royal Zoological Society of Scotland. This involved building three sites; for the charity, for Edinburgh Zoo and also a site for The Highland Wildlife Park.
Other new sites include a refreshed site for Energy Savings Trust, a new site for the Scottish Government’s Parent Club brand and a revamped site for Community Justice Scotland.
A few of the many sites designed and built by the agency.
The agency has also delivered the first two phases of a complex Ecommerce site for the new Lost Shore Surf Resort, which, when launched later this year, will be the home of the largest wave pool in Europe. The state-of-the-art technology will generate up to 1,000 waves per hour. The resort is based in Ratho, outside Edinburgh, set within a 60-acre country park. There will also be over 50 luxury accommodation units, plus a waterfront bar, café and restaurant. The £60 million development will be one of the most exciting new developments for tourism and leisure in Scotland over the last 20 years. The Union Digital team are currently working on the final phase of the project, ready for the resort opening.
Ian McAteer, the agency’s Digital Director, commented on the recent output. "The level of productivity and quality could not have been achieved without the combined skills of our full team; our account and project managers, the strategy and insight team, our UX specialists, designers, SEO specialists, copywriters, front and back end developers, and not to forget our systems administrators.”
He added, “And of course, our clients who put their trust in us and work so openly and productively alongside us. What pleases me especially is the strength of the relationships we have with our clients.”
Union Digital offer clients the full range of digital services. As well as web design and build, the services include digital marketing, PPC, SEO, UX, email marketing, analytics, and paid social media campaigns. Union Digital
