Scotland’s top ad agencies showed growth of almost 15% in advertising billings in 2007 compared to the previous year. Billings, the advertising spend of an agency’s clients, are one measure of the health of an agency’s client base.
In total, Scotland’s top seven agencies billed £71.52 million in 2007, compared to £62.46 in 2006, a rise of 14.5%. This demonstrates a positive picture for the industry in Scotland – however the data does not reveal whether growth tailed off in the second half of last year, as is widely anticipated due to the slowing UK economy.
Edinburgh-based The Union retained its No.1 in Scotland crown for the second year running, billing over £16 million, up 9% on 2006. Ian McAteer, Group Chairman of The Union said: “It’s perhaps unexpected to see growth in the Scottish market, but it is great news for the industry. The fact we were able to grow in 2007 was also great news – it was down to the hard work of everyone here. It took us ten years to reach the top spot – the difficulty will now be staying there – as the competition in this market is as tough as anywhere.”
The figures are compiled by Neilsen research for Campaign Magazine.