As part of an agency rationalisation, parent company Sea Containers put both the SeaCat and Isle of Man Steam Packet advertising accounts out to review. The Union as incumbent on the SeaCat business has been successful and consequently will now run the Isle of Man Steam Packet business. The brief will include the full range of ATL and BTL activity, including cinema, TV, press and direct marketing. The appointment cements the agency’s relationship with the client after a highly competitive pitch.