Union success at 2024 Marketing Star Awards
The Union experienced another successful night at the annual Marketing Society Star Awards, held at the O2 Academy in Edinburgh.
Posted
July 9 2024
The agency, comprising of Union, Union Direct and Union Connect, won a total of seven awards, making it the most awarded entrant at the event.
Four Gold awards were won, two for Scottish Widows and Union Direct for the innovative ‘Pension Mirror’ campaign in the Financial Services and Brand Experience categories. The Union won another Gold for its Parent Club (Scottish Government) campaigns, and Diarmuid Corkery, a Copywriter at the agency also picked up the award for the Rising Creative Star.
The Union also won two Silvers, for Adult Social Care (Scottish Government) and Zero Waste Scotland. Finally, a Bronze was awarded to Union Connect for their field marketing activation for the footwear retailer schuh.
The agency had been nominated 15 times in the run up to the awards.
The Union team celebrating a successful night.
Ian McAteer, the Union Group’s Chairman, commented, “We have entered these awards consistently since they started over 15 years ago, as we feel it is an excellent way to benchmark the quality of our work and results against the best in our industry. Given that around 40 agencies were shortlisted, and over 550 members of our industry were there on the night, it shows the underlying strength of the competition here in Scotland. It is therefore doubly pleasing to come away with seven awards, including four Golds. This is wholly down to the quality of our amazing people, plus the strength of relationships we have with our clients. Ours is a results-based business, and these awards are the proof that we get results for our clients.”
Details of The Union’s award-winning campaign can be viewed here.
