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The Union in Edinburgh is hosting the 2016 EMEA Worldwide Partners Inc. (WPI) regional agency meeting this week. 40 delegates from independent partner agencies in Europe, Middle East and Africa will gather in the capital city for three days of conference time. Delegates will hear from speakers including Paul Bainsfair, Director General of the IPA, Charles Smith, Director of Marketing at VisitScotland, Pippa Goodman of the Future Foundation and  Dan Southern of Contagious Communications.

Delegates will be arriving from a wide range of countries: from Sweden to Italy, Slovenia to Ukraine and from Saudi Arabia and Dubai to Northern Ireland. The Union has been a partner agency and shareholder in WPI since 2000. Worldwide Partners is the world’s largest independent agency network over 65 agency partners in 50 countries on five continents – and is unique in that it is owned directly by partner agencies who appoint the board.

Ian McAteer, The Union’s Chairman, said: “The last time Worldwide Partners came to Edinburgh was in 2009 for the World Meeting. So we are delighted to welcome our partners yet again. The network has been invaluable for us in helping clients with international implementation and ensuring we are ahead of global trends in media and marketing. The programme this year promises to be full of great content and we’re looking forward to spending time with our colleagues from Europe.”

Worldwide Partners x 800









Worldwide Partners congregate in Edinburgh for the 2009 World Meeting.

The Union’s city guide to Edinburgh – http://www.union.co.uk/edinburgh/