The Union  
The latest Thunking to get you thinking
    This month's THUNK focuses on our favourite C word.

Nope. Not cake. Although we do rather like cake.

It's creativity.

And it's particularly important to us, and the people and brands we work with right now.

As we all face change, crises and recession, read on to unpack why creativity is at the core of business stability and success, not the cherry on top.
  Creativity isn't an optional extra  
  Gus Chalmers, Managing Director of Union Direct, makes a case for creativity being a non-negotiable part of any business model.

Through the good, bad and challenging times, he shows us why we marketers must keep making a stand for investing in new and creative thinking.
Michael recommends
  "The Offer is a dramatic retelling of the making of The Godfather. It's a great lesson in how to protect a creative vision, the battles you can afford to lose to win the war, and how to deal with difficult clients, moguls, authorities, actors and the mafia."

Michael Hart, Creative Director, The Union
  The Offer  
  Our thunking  
  Drupal 10 gets a makeover
  Drupal, the popular website content management system, is releasing a Drupal 10 upgrade. From improved SEO to new functionality, find out how it could optimise a website near you. 
Read more
  Take the lead from The Queen
  Queen Elizabeth II was the face of one of the world’s most successful brands, the British Royal Family, for over 70 years. Here are four lessons business owners can learn from her iconic life. 
Read more
  Twitter hits edit
  Finally, Twitter is listening to its users and bringing out an edit button. But what will this mean for spreading misinformation on this fast-moving platform? Get the scoop. 
Read more
Marketing in the metaverse
  Browse the phygital future of retail
  Covid has accelerated a shift in the retail landscape. This article puts the stats and expectations of a growing group of hybrid shoppers on display. 
Read more
    Thunking helps our clients' marketing work harder. If you're not already working with us, give us a shout to see if we can do the same for you.    
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