Thunk

Every month we scour the deepest, brightest recesses of the web for the most insightful, provocative and innovative thinking.

Aug
20

Our thunking

Demystifying Marketing Measurement

Toni Bowater, Digital Designer, tackles the tricky topic of marketing measurement in a digital age – attribution, emotions and the universally-feared ‘brand awareness’. No one wants to be that pariah […]

What we've been reading

The lipstick test

Via Quartz Read more >>

The lemon test

Via System 1 Group Read more >>

Spotify places sports and esports at centre of digital audio strategy

Via Forbes Read more >>

Costco unmasked

Via Dave Trott Read more >>

Jul
20

Our thunking

Taking a stand

It was only last month I was browsing Boohoo for a new outfit, got distracted and glanced at Twitter. Everyone on my feed was outraged after hearing of an undercover […]