Wha’s like us?

“Wha’s like us” was The National Library of Scotland exhibition on the history and incredible scale of Scottish invention and ingenuity. While the budget was modest, we wanted the campaign to be anything but. With a cheeky and humorous tone of voice we presented famous Scottish inventions in a new light – across all media – including a specially built exhibition display case in Princes St - one of our staff sat in it for a day to showcase the invention of anaesthesia. The campaign was carried into the retail environment, where irreverent marmalade and shortbread packaging reminded visitors of Scotland’s culinary innovation. The exhibition succeeded in recording the largest numbers of visitors ever for a NLS exhibition.