The new hotel will be built with two new golf courses to the south of St Andrews, and will form a luxury new conference and holiday destination for the region. The Union was appointed after a competitive pitch process managed by Atlantic PR. The hotel is based on the Chateau Elan golf resort in Georgia, USA, and has been backed by private investors.
St Andrews Bay Hotel appoints Union for launch
The Union has been appointed to handle the brand identity development and launch marketing for the new St Andrews Bay Hotel.
Posted
November 7 1999
