![hero](https://union.co.uk/wp-content/uploads/2016/01/Baxters.Tom_.jpg)
Bowl &
Spoon
Baxters Fresh Soup
For over ten years The Union worked with the Baxters Food Group, helping to market the famous Scottish family business’ range of soup, sauce and pickle products. During this time Baxters’ market share of the ambient soup market grew from 6% up to over 20% – and much of The Union’s advertising across TV, print, outdoor and radio was recognised as creatively excellent. Campaigns also picked up marketing effectiveness awards.
Client | Baxters Food Group
Sector | Food
Discipline | Broadcast • Integrated Marketing • Outdoor • Print
Year | 1997-2009
View work from this campaign:
TOMATO
![](https://union.co.uk/wp-content/uploads/2016/01/Baxters.Tvom_.jpg)
VIEW
View
MUSHROOM
![](https://union.co.uk/wp-content/uploads/2016/01/Baxters.Mush_.jpg)
VIEW
View
ONION
![](https://union.co.uk/wp-content/uploads/2016/01/Baxters.Onion_.jpg)
View
FRESH TOMATO TV
![](https://union.co.uk/wp-content/uploads/2016/01/Tomato.jpg)
PLAY
Watch Now
PEPPER FIELD TV
![](https://union.co.uk/wp-content/uploads/2000/01/Pepper.jpg)
PLAY
Watch Now
FLAMING TASTY
![](https://union.co.uk/wp-content/uploads/2000/01/Baxters-Pepper-Poster.jpg)
VIEW
View
TWO SHAKES
![](https://union.co.uk/wp-content/uploads/2000/01/Baxters-Maracca-Poster.jpg)
VIEW
View
NEW OUTLOOK
![](https://union.co.uk/wp-content/uploads/2000/01/Baxters-Parsbnip.jpg)
VIEW
View