Baxters Healthy Choice


Balance &

Perfectly Balanced

Healthy food doesn’t have to be boring. The key to good health is a balanced diet – and it’s no surprise that for a segment of shoppers there is a demand for healthy but tasty food. Which is why Baxters developed their Healthy Choice range of soups, made from the best and most natural Scottish ingredients. The Union wanted to capture the essence of the range and the concept of balance with nature – and this press and poster campaign was the result.

Client  |  

Sector  |  

Discipline  |   • 

Year   |   2006

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