Youth Volunteer Recruitment
ProjectScotland offers 16 to 30 year olds structured volunteering placements for 3 months, choosing from around 250 charities to work for, all across Scotland. This helps young people get on in life by giving them valuable experience, but it also helps charities and communities. It’s a win-win-win for Scotland. The challenge for The Union was that young people didn’t think volunteering was cool or interesting. This integrated campaign changed all that, helping ProjectScotland beat all its targets, and winning a bucket load of awards in the process.