![hero](https://union.co.uk/wp-content/uploads/2016/11/STV-Childrens-Lottery-Hero.jpg)
Win &
Grin
Scottish Children's Lottery Launch
Helping children in Scotland is enough to put a smile on anyone’s face. But imagine ‘that grinning feeling’ if you won £25,000 while doing so? That’s the idea behind our campaign for the new Scottish Children’s Lottery. We developed TV, press, digital and out of home executions with the initial launch fronted by Scotland’s favourite cheery presenters; Carol Smillie, Kirsty Gallacher and Andrea McLean.
Client | STV
Discipline | Broadcast • Direct Response • Integrated Marketing • Online Marketing • Outdoor
Year | 2016
View work from this campaign:
SMILEY STARS - LAUNCH TV
![](https://union.co.uk/wp-content/uploads/2016/11/STV-Childrens-Lottery-TV.jpg)
PLAY
Watch Now
GRINNING FEELING - TV
![](https://union.co.uk/wp-content/uploads/2016/11/Screen-Shot-2016-11-10-at-10.58.25.jpg)
PLAY
Watch Now
BRANDING
![](https://union.co.uk/wp-content/uploads/2016/11/lottery-Homepage-Slider-1400x850-2.jpg)
VIEW
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ANDREA McLEAN - POSTER
![](https://union.co.uk/wp-content/uploads/2016/11/48-sheet1-2.jpg)
VIEW
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CAROL SMILLIE - POSTER
![](https://union.co.uk/wp-content/uploads/2016/11/48-sheet2-2.jpg)
VIEW
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KIRSTY GALLACHER - POSTER
![](https://union.co.uk/wp-content/uploads/2016/11/48-sheet3-2.jpg)
VIEW
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GRINNING FEELING - POSTER
![](https://union.co.uk/wp-content/uploads/2016/11/48-sheet4-2.jpg)
VIEW
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