![hero](https://union.co.uk/wp-content/uploads/2015/07/BENAUGHTY-Hero-1024x512-2.jpg)
Him &
Her
Online dating launch
Cupid plc had just listed on the AIM market and asked The Union to help promote their BeNaughty.com online dating site into a rapidly growing and maturing market. BeNaughty is positioned firmly in the ‘adult’ dating sector of the market. Thus our proposition, and the creative work, ‘cut to the chase’ – in the spirit of the brand. The campaign quickly delivered results, delivering new accounts and a net ROI within weeks of launch.
View work from this campaign:
Cut to the chase - TV
![](https://union.co.uk/wp-content/uploads/2014/12/BENAUGHTYpop-ups.jpg)
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New girl at work - Press
![](https://union.co.uk/wp-content/uploads/2014/12/BENAUGHTYpop-up-male.jpg)
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Cute guy in bar - Press
![](https://union.co.uk/wp-content/uploads/2014/12/BENAUGHTYpop-up-female.jpg)
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Hot guy commute - Press
![](https://union.co.uk/wp-content/uploads/2014/12/BENAUGHTYpop-up-female2.jpg)
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